Discover Jersey Arts (DJA) is a cosponsored project of the New Jersey State Council on the Arts and ArtPride New Jersey Foundation working in partnership with other cultural service organizations statewide including the New Jersey Theatre Alliance, South Jersey Cultural Alliance, New Jersey Network and New Jersey Division of Travel and Tourism. The project’s mission is to increase the awareness of and participation in the arts in New Jersey.

Featuring a variety of television, radio, and print advertisments by New Jersey celebrities Meryl Streep, Susan Sarandon,Avery Brooks, Bebe Neuwirth, and John Pizzarelli, along with Governor Christine Todd Whitmanand Secretary of State DeForest B. Soaries, Jr., their 2000 campaign was the most far-reaching effort ever topromote the arts in New Jersey.